“Vanity is great motivation, to be fair.” – Matthew McConaughey
“I definitely wanted to earn my freedom. But the primary motivation wasn’t making money, but making an impact.” – Sean Parker
Individuals are motivated to act by different factors for different reasons. The goals that drive one Hollywood actor won’t motivate another. The same is true of professional athletes, consumers, or even children.
Why does my five-year-old mercilessly taunt her seven-year-old brother? Wish I knew. It’s fun? It annoys him? It annoys her parents? All of the above? That’s probably it.
Brands spend a great deal of resources researching what motivates their current and potential consumers to buy products and services. Billions are spent on this process each year to determine why we grab Dove soap off the shelves as opposed to Irish Spring or why we might fancy the Toyota Rav 4 over the Chevy Equinox.
Read the full piece in Campaigns & Elections >
