John is a senior strategist with more than 20 years’ experience in local, state, and federal political advocacy, with a proven track record of devising and executing issue campaigns for the most recognized trade associations and Fortune 100 companies facing long-odds against media, grassroots and political opposition. He has the ability to quickly assess the “big picture” and then deploy research, data, grassroots, grasstops and online tools necessary to accomplish his clients’ goals.
How We Work With Clients
1. GOALS
Our approach is consistently client-centric. It starts with listening, learning and focusing on our clients’ goals and objectives.
2. STRATEGY
Once we establish clear goals, we apply a unique strategy to each of our clients’ issue and policy priorities. There are no cookie-cutter approaches here.
3. TARGETING
Defining the right audience and delivering targeted, compelling messages and visuals at the most strategic time is often the difference between victory and defeat.
4. EXECUTION
Tactical execution, rolling up one’s sleeves and getting the job done are in short supply. We believe in details and running through the tape for you no matter how long it takes.
5. RESULTS
Metrics, measurable results, feedback and reporting are in our DNA. They’re fundamental to how we work and support our clients.
“John, first and foremost, is a political strategist who inherently understands the difference between communicating and persuading. His approach is consistently client-centric and he is laser focused on his clients’ goals. John understands how to put all the components of an advocacy campaign together and get the job done effectively and efficiently—not something most of Washington is known for.”
“John makes the sophisticated art of political advocacy look easy. The high-stakes world of issue advocacy continues to evolve at a breakneck pace and any effective government relations program must now include the very services John offers whether that be grassroots, grasstops, data analytics, digital campaign development, campaign management, or state and local lobbying. If your organization wants to take GR to the next level, John and his team at Highland Advocacy Group are the guys to get you there.”
“Highland Advocacy’s unparalleled contacts around the nation can—and should—be a critical part of any advocacy campaign. In our experience, Highland’s ability to leverage its high-level contacts into direct, personal and meaningful communications with lawmakers in their home districts was incredibly powerful. It made all the difference in making our message and our perspective really stand out amidst the onslaught of communications elected officials receive every day.”
“I saw, first-hand, John leverage his best-in-class national field network. He skillfully built more than twenty robust, in-state coalitions comprised of business owners, veterans and faith-based leaders which proved crucial to communicating the importance of my organization’s priority issue to our key targets in the Senate GOP Caucus.”