
John is a senior strategist with more than 20 years’ experience in local, state, and federal political advocacy, with a proven track record of devising and executing issue campaigns for the most recognized trade associations and Fortune 100 companies facing long-odds against media, grassroots and political opposition. He has the ability to quickly assess the “big picture” and then deploy research, data, grassroots, grasstops and online tools necessary to accomplish his clients’ goals.
How We Work With Clients
1. GOALS
Our approach is consistently client-centric. It starts with listening, learning and focusing on our clients’ goals and objectives.
2. STRATEGY
Once we establish clear goals, we apply a unique strategy to each of our clients’ issue and policy priorities. There are no cookie-cutter approaches here.
3. TARGETING
Defining the right audience and delivering targeted, compelling messages and visuals at the most strategic time is often the difference between victory and defeat.
4. EXECUTION
Tactical execution, rolling up one’s sleeves and getting the job done are in short supply. We believe in details and running through the tape for you no matter how long it takes.
5. RESULTS
Metrics, measurable results, feedback and reporting are in our DNA. They’re fundamental to how we work and support our clients.