TAILORED. TARGETED. EFFECTIVE.
True political power resides in the home states and districts of elected officials. Through Highland Advocacy Group’s national field network of more than 500 bipartisan political operatives we can tap and mobilize the right assets for our clients in any state, congressional district, media market, county or city in America.
Our grasstops field network is utilized to support issue advocacy campaigns at the federal and state level by identifying, recruiting and mobilizing the right assets at the right time for our clients.
We also tap our grasstops capabilities to support earned media goals when clients are looking for strong third party voices outside the Beltway for broadcast, print or social media engagement.
Highland’s 500+ member field network is a valuable tool for standing up in-state coalitions when a longer term presence is needed.
Highland Advocacy executes targeted, comprehensive digital campaigns that help our clients accomplish their goals. We look to identify, educate, recruit and mobilize the right audiences to augment and amplify your messages using a full suite of digital services – including social media outreach, text and video content development, creative production and sophisticated digital advertising methods.
Our advertising and creative is audience-centered, targeted to the individuals you need to persuade and connect with. Online content and messaging is research-based and continually optimized based on data and experience.
The right mix of digital, mobile and social channels ensures your strongest messages reaches the right audience at the right time, delivering the largest impact.
Work with Highland to build a targeted, cross-device digital campaign that combines video, search, display and social.
It’s no longer sufficient to simply have good voter lists or to execute geo-targeting online. That won’t cut it. At Highland Advocacy, we utilize cutting-edge data modeling to help our clients truly understand and identify their target audiences.
To build the most efficient, targeted and successful influencer recruitment outcomes, our team can execute sophisticated, metric-driven strategies for our clients. This includes at its foundation a data-driven analytics program, to model and measure likely supporters, convert them to influencers, cultivate them over time and ultimately deliver them to our clients for action.
Within our data and analytics approach exist a number of important steps to lay the foundation for outreach and ensure we are being as effective and targeted as possible. A sample of those steps we carefully take for clients include:
- Design and build geographic analytics targets
- Source robust consumer database within those target areas
- Execute and model likely supporters using comprehensive statistical methods
- Build predictions for larger population using support and message models
- Develop outreach and measurement metrics
Not all the legislative action takes place inside the Beltway. Highland can help with ongoing state level monitoring or active engagement on any issue. Our bipartisan national field network gives us deep ties in every state capitol and thousands of municipalities.
With unrelenting Congressional partisanship and gridlock, activist groups and special interests have increasingly shifted their attention to the state and local level to affect policy.
In fact, according to CQ, more than 180,000 bills and resolutions were introduced in the states during the 2013 and 2014 sessions.
Highland Advocacy Group can help monitor and impact policy at the state and local level to ensure our clients’ priorities are clear to decision-makers, at any level of government.
At the state and local level, we can:
- Identify and filter the legislation and regulations that are critical to you;
- Execute meetings and briefings with key executive, legislative, regulatory and municipal contacts in addition to meeting with third-party stakeholders, influencers and decision-makers;
- Educate members of legislative committees, leadership and any other identified policymakers;
- Build a coalition of respected allies including academic leaders, trade and business organizations, civic leaders and consumer advocates;
- Monitor additional identified legislation, regulations, ordinances, and executive orders, and develop an appropriate action plan;
- Win support from affected business and policy organizations by educating their members and raising awareness of your issues.
Identifying, recruiting and mobilizing the right communities and citizen voices can make the difference between winning and losing an issue campaign. Online or off, Highland Advocacy has the expertise and tools to execute large scale, volume-based efforts for our clients.
Whether it’s boots-on-the-ground, phone calls, e-mail, social media or door-to-door, we will work with you to build the right program to get the job done.
- Coalition management and regular messaging support
- Ballot Measures (Referendums and Initiative Campaigns)
- TeleForum
- Live and Automated Surveys and Voter Identification
- Patch-Through Calls
- Live Advocacy Messages
- Signature Collection (Local, State, Planning and Zoning)
- Ballot Initiative Challenges
- Local Mobilization Strategy
- Canvassing Operations
- Letter Writing Campaigns
- Get-Out-The-Vote
Over the last twenty years, Highland Advocacy Group’s Founder and President, John Dunagan, has run scores of political, “super” PAC and issue campaigns for Presidential candidates, Fortune 500 companies and Washington’s most recognized trade associations.
Because of that experience, whether it is a short-term campaign or a multi-year effort spread across dozens of states, we have the experience and know-how to immediately step in and help our clients effectively achieve results and accomplish their goals.
From national controversies to localized “NIMBY” issues, Highland provides strategic political counsel, as well as overall campaign management services, to best position our clients for success among key decision makers and local audiences.